Flipkart’s Big Billion Days Sees Massive Surge in Sales and User Engagement
Thank you for reading this post, don't forget to subscribe!
Record-Breaking Growth in Credit Usage and User Visits
Flipkart announced a phenomenal increase in sales and user engagement during the first two days of its annual “Big Billion Days” sale. The company reported a multi-fold jump in purchases made using credit facilities. Third-party easy monthly installment (EMI) usage saw a remarkable 27-fold increase compared to regular business days.
Furthermore, the Flipkart Axis Bank co-branded credit card witnessed a 20-fold spike in overall spending and an eight-fold increase in transactions. Flipkart Pay Later EMI transactions experienced an 8.5-fold surge compared to the pre-sale period.
Over 33 crore user visits were recorded during the first two days (September 26th and 27th), although the company didn’t disclose the number of unique visitors.
Strong Performance Across Categories and Regions
Early trends reveal strong demand across various categories, including mobiles, food and nutrition, and grooming products. Growth was not limited to major cities; Flipkart observed a significant increase in demand from Tier 2 and beyond cities, including Medinipur, Hisar, Berhampore, Bankura, and Agartala.
Cleartrip and Shopsy also Experience Growth
Flipkart’s travel platform, Cleartrip, registered a 2.5-fold increase in overall users, with flight and hotel bookings surging three and four times respectively. Popular destinations included Goa, Amritsar, Nainital, Varanasi, and Mussoorie.
Shopsy, Flipkart’s value-focused platform, experienced a 70% increase in customer visits and a 2.8-fold increase in transactions.
Wholesale Success
Flipkart Wholesale also saw significant growth, with a two-fold increase during the early access period, driven by a three-fold increase in FMCG categories.
Conclusion
Flipkart’s Big Billion Days sale has clearly demonstrated a strong consumer response, highlighting significant growth across various platforms and geographies. The success underscores the increasing reliance on digital platforms and credit facilities for shopping, especially during major sales events.
Usually I do not read article on blogs however I would like to say that this writeup very compelled me to take a look at and do it Your writing style has been amazed me Thank you very nice article
Henof This was beautiful Admin. Thank you for your reflections.