Titan’s Helios to launch exclusive luxury watch stores as demand surges

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Helios Luxe: A New Era for Premium Watches in India

Helios The Watch Store, a subsidiary of Titan Co. Ltd., is poised to launch exclusive outlets for luxury timepieces under the name “Helios Luxe.” This strategic move capitalizes on the rising demand for premium watches in India, the world’s fastest-growing market for luxury timepieces.

Investing in Luxury

Each Helios Luxe store will require an investment of ₹3.5 crore, reflecting the company’s commitment to providing an exceptional experience for discerning customers. The initial launch will comprise five locations strategically spread across Delhi, Goa, Chennai, Bengaluru, and Mumbai. The first outlet is scheduled to open at Delhi’s T1 terminal later this month.

Catering to Demand

The growing affluence and increasing awareness of luxury brands among Indian consumers have fueled the demand for high-end watches. Helios Luxe aims to cater to this demand by offering a curated selection of timepieces from renowned international brands, with prices starting at ₹50,000.

A Strategic Expansion

This expansion into the luxury watch segment is a testament to Titan’s vision of catering to a diverse range of customers. Helios Luxe complements the company’s existing portfolio of watch brands, providing options for every taste and budget.

**Reference:**

* Mint: https://www.livemint.com/companies/news/titan-to-launch-exclusive-stores-for-luxury-watches-helios-luxe-to-open-at-t1-later-this-month-11664654452027.html